From the Hollywood Reporter. This guy was organizing a campaign to get Trump de-endorsed as a spokesman for Macy's. It's always useful to remember, when dealing with Trump, that he inherited his wealth. His father Fred Trump, was not only a wealthy real estate developer, but also the founder of the company that Trump now runs. Trump took over his daddy's business. His "You're fired!" antics are those of a spoiled brat who's used to getting anything he wants.